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SinCera Group
SinCera Group

484-881-2276

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Our Team

Meet The SinCera Group

Industry Experts & Thought Leaders

At SinCera, our strength lies in the depth of our experience and the diversity of our perspectives. Our team brings together industry leaders in foodservice, retail, visitor experience, and managed services—each with a track record of driving results for cultural institutions, universities, healthcare systems, and hospitality partners.

What unites us is a shared belief: when organizations and their managed service partners communicate clearly and work collaboratively, everyone benefits—especially the visitor.

We’re strategic thinkers, operational experts, and relationship builders committed to helping your partnerships thrive.

Scott Campanella, Principal

Scott is a seasoned operations, retention, and development executive highly successful at steering diverse organizations through startup, turn around, and growth. After receiving his Bachelor of Arts Degree in Communications from Temple University, Scott began his career in the hospitality industry ultimately working for the most prestigious food management companies, including: Compass Group, The Garces Group, Sodexo Leisure, Starr Catering, SMG Worldwide, Flik, Wolfgang Puck Catering and Restaurant Associates. He is a growth strategist, brand developer, and public speaker. He specializes in the activation of public space through Food and Beverage and Amenities concepts, along with earned income solutions for attractions, destinations and food service providers.

Scott Campanella, Principle of SinCera Group, is expert in the third-party amenity service & operati

Philippe Vanier, Senior Consultant Retail

 Philippe is a seasoned retail leader and strategic advisor with a proven track record of driving transformation and long-term growth. As COO of Event Network—the leading retail partner for zoos, museums, and cultural destinations—he led a major company reorganization, bringing in top talent and reshaping the business into a more nimble, retail-focused operation. His leadership helped deliver the company’s highest-ever profits in 2016. Philippe also guided the rollout of a new company-wide technology system and oversaw the European division, aligning global operations for future growth.

Today, through his work with Sincera Group, Philippe helps cultural destinations across the country strengthen their retail programs. He advises on everything from RFP strategy and leadership coaching to team building, customer loyalty, and operational turnaround. Known for his hands-on approach and sharp business insight, Philippe helps organizations unlock new value, strengthen teams, and build retail experiences that grow with purpose.

Kathy Williams, Senior Consultant RFP Delivery Services

Kathy brings over 30 years of leadership in operations, finance, and strategic planning. As former CFO, CAO, and CQO at Zoo Atlanta, she helped transform the institutionleading efforts that eliminated long-standing debt, secured public funding, and delivered major sustainability and infrastructure projects. A CPA and graduate of the University of South Carolina, Kathy now advises zoos, aquariums, and safari parks nationwide. She serves as SinCera’s client and operator liaison throughout the RFP process and is active in her community through The Georgia Zoological Society and the Society of St. Vincent de Paul.

Kathy Williams, Request For Proposal (RFP) Delivery specialist & Financial Consultant for SinCera Gr

Rick Biddle, Strategic Partner on RFP Management

With the acquisition of the RS&S RFP portfolio, Rick Biddle has partnered with SinCera to oversee RFP Management as RS&S continues to focus on delivering the next generation of planning services.

Since 1992, Rick has helped shape the future of more than 100 AZA-accredited organizations, from small nonprofits to major institutions with $100M+ budgets. His work spans strategic and business planning, operations, finance, and executive leadership—always grounded in mission and a deep understanding of the nonprofit landscape.

A recognized leader in public/private partnerships, governance, and executive search, Rick served as Managing Director at Schultz & Williams for over two decades, and earlier as COO of the Philadelphia Zoo.

His partnership with SinCera strengthens our commitment to more effective, aligned, and outcomes-driven RFP processes across the cultural sector.

Industry expertise & thought leadership

Professional Associations & Affiliations

SinCera’s leadership team is actively engaged in key industry associations, including theA Association of Zoos & Aquariums (AZA), International Association of Amusement Parks & Attractions (IAAPA), Mid-Atlantic Association of Museums (MAAM), American Alliance of Museums (AAM), and the Small Museum Association (SMA).

Speaker & Panelist Opportunities

 Looking for a speaker, panelist, or media expert in visitor experience, amenity strategy, or managed services consulting? Our team regularly presents at industry conferences and contributes to leading publications.  Contact us to explore opportunities and availability.

Media Inquiries

For media inquiries, please contact us here.

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