About

our promise is in our name

Without Wax

Sincera stems from the Latin words “sine” (without) and “ceras” (wax) and was often said to be the origin of the English word “sincerity.” The story went that the phrase “without wax” first became widespread during the height of Roman and Greek artistry, when sculptures first became a popular artistic medium. When a sculpture had a flaw, artists would fill in the chip or crack with colored wax to match the marble. Wax was said to serve as cover-up, masking imperfections. An arguably perfect or quality piece of work was therefore stamped Sincera or “without wax”.

Innovative Consulting Solutions for SinCera Group

SinCera Group Consulting: Your Partner in Business Growth

At SinCera Group Consulting, we are committed to helping businesses grow and succeed. Our team of experts provides comprehensive consulting services, including strategic planning, financial management, and marketing analysis. We work closely with our clients to understand their unique needs and develop customized solutions that drive results. Whether you're a startup or an established business, we have the expertise and experience to take your operations to the next level. Contact us today to learn more about how we can help your business thrive.

Consulting Services for cultural destinations

What We Do

Our team of industry experts brings together a comprehensive range of services designed to enhance collaboration, drive results, and support your institution’s mission.

Site audits, financial and operational evaluations
Organization dynamics, behavior, and insights
Conflict resolution and change management
Program and amenities design consulting
Concept ideation & design
Managed Services Contract Optimization
Visitor Experience Consulting
Gift Shop & Retail Consulting
Executive search and culinary partnerships
Request for Proposal (RFP) development and partner selection

Who We Work With

We proudly partner with:

Cultural institutions, museums, aquariums, and zoos
Botanical gardens, performing arts centers, science centers, history centers, libraries
Universities, educational institutions, and healthcare systems
Foodservice providers, catering and events companies
Gift shop and retail management teams
Private equity firms in Hospitality sector
Resorts, hotel groups, destinations
Commercial real estate professionals, Real Estate Developers, and architectural design firms

OPTIMIZING MANAGED SERVICES IN THE AMENITY SPACE

A Better RFP Process

Sincera Group offers Sincera Select, an RFP readiness program tailored for third-party providers in foodservice, retail, and other guest-facing operations. Through this program, vendors complete standard RFP requirements—such as references, insurance verification, and compliance documentation—in advance of any specific opportunity.

The result is a faster, more efficient procurement process that reduces administrative burden, shortens the timeline from request to selection, and broadens access for prequalified providers who are ready to respond. Learn more .

Behavioral Insight That Strengthens Relationships

The SinCera Chorus Index™ goes beyond traditional surveys to uncover what every stakeholder—internal and external—really thinks and feels. By capturing honest, actionable feedback from across the client relationship, we help you build trust, increase loyalty, and drive better outcomes. Learn more.

OUR MISSION

Our Vision

We believe in fostering strong relationships between organizations and their amenity service providers to create lasting value for everyone, especially your visitors.

Our Team

Our team comprises of highly skilled consultants with extensive experience in various industries. We are committed to delivering quality services to our clients and helping them achieve their business goals.

Our Approach

We take a data-driven approach to consulting, where we use advanced analytics and technology to provide insights that drive business decisions. Our approach is highly customizable to meet the unique needs of each client.