Measurable Insight Across the Client Stakeholder Group
Unlock Loyalty: Are You Really Hearing Your Clients?
Too often, operators rely on outdated and passive feedback tactics:
- Send a generic survey.
- Wait for complaints.
- Patch the problems.
- Cross your fingers for renewal.
This rinse-and-repeat strategy isn’t just ineffective—it’s risky. It overlooks the people who matter most:
the many voices within each client relationship.
At SinCera, we believe it’s time to change the script.
Meet the Client Chorus
Think of your client not as a single decision-maker, but as a chorus of stakeholders—executives,
assistants, analysts, coordinators—each with their own view of your value. A single dissenting voice
within the chorus can strike a dissonant cord.
Inspired by the Greek chorus of classical theater—those voices who observed, reflected, and guided the action—we help you listen to, understand, and engage every voice in your client relationship.
Why does this matter?
Because satisfaction isn’t loyalty.
Loyalty is what gets pressured during turnover, tension, and transitions. And only loyalty—across the full chorus—builds resilience, renewal, and long-term growth.
The Problem with Traditional Feedback
Traditional surveys often reflect the opinions of the loudest or most frustrated stakeholders. Worse,
they tend to reflect feedback filtered through your frontline team—meaning your organization’s
broader value rarely gets seen, felt, or measured.
That’s where our approach is different.
Our structured feedback loop helps decentralized companies respond quickly to client concerns, uncover opportunities, and foster long term relationships. Without it, retention strategies default to unit-level teams and antiquated processes, leaving organizations vulnerable to competing interests.
The SinCera Chorus Index: Easy. Accurate. Actionable.
SinCera delivers a proprietary feedback loop designed to keep clients—not just
measure them.
Here’s how it works
COMMENCEMENT
COMMENCEMENT
COMMENCEMENT
Whether the client has engaged your services directly or received
the SinCera Chorus Index as part of an RFP award, that moment marks more than just
a contract—it sets the tone for the future relationship.
IMPRESSIONS
COMMENCEMENT
COMMENCEMENT
Each stakeholder receives a short, intuitive digital questionnaire asking
two things:
How they see themselves (by selecting from a list of descriptive words)
How they see you, rated across five key areas: Promptness, Accuracy,
Partnership, Helpfulness, and Trust
No complex forms. No lengthy interviews. Just five minutes—yielding honest, unfiltered
insights from every voice in the client chorus.us.
LEARNING
COMMENCEMENT
LEARNING
- eveWe uncover the patterns and priorities hidden beneath the surface of the
- client chorus. With results in hand, SinCera can initiate a follow-up call to walk through
- the client impressions and address any relationship issues the survey may have
- surfaced. You'll gain a deeper understanding of the individuals within the
- Chorus—including your own lead stakeholder.
APPLYING
MONITORING
LEARNING
The Chorus Index is shared with your corporate team who in turn can share
it with their unit-level leaders—vulnerabilities revealed, solutions applied, alignment
improves, and the value of your company becomes visible to all members of the
MONITORING
MONITORING
MONITORING
We repeat the cycle annually (or more often) watching for three key
results:
1. Measure your team’s ability to adapt and improve.
2. Identify promoters and detractors within the Chorus.
3. Track shifts in individual choral sentiment—flagging the moment when a loyal
client begins to disengage.