Turning Trusted Insight Into Action
Great design is about creating great experiences, and the best innovations are those inspired by the people that use them.
About SinCera Group
Who We Are
Sincera is a boutique consultancy redefining the intersection of mission and revenue for cultural destinations, public attractions, and gathering places. With over 25 years of experience, we design, align, and operationalize earned income strategies—across food, beverage, retail, ticketing, and event services—that enhance the visitor experience while honoring institutional values.
Our Promise is our Name
The SinCera Story
SinCera stems from the Latin words “sine” (without) and “ceras” (wax) and is the origin of the English word “sincerity.” The phrase “without wax” became widespread during the height of Roman and Greek artistry. When a sculpture had a flaw, artists might fill in the chip or crack with colored wax to match the marble. Wax would serve as cover-up, masking imperfections. An arguably perfect or quality piece of work was therefore stamped SinCera or “without wax”.
In a sector where transparency, alignment, and mission fidelity matter deeply, we lead with clarity, craft, and trust.
Our Promise
We are more than consultants—we are trusted advisors to institutions that shape culture and community. Sincera delivers bold ideas, grounded in best practices and operational reality, to unlock the full potential of your visitor experience. Whether designing immersive concepts, guiding RFPs, or rethinking retail strategy, we meet the moment with:
- Proven Concepts: Award-winning solutions that grow revenue and elevate participation
- Mission Alignment: Seamless integration of amenities into your institutional story
- Operational Foresight: Deep experience across provider, operator, and advisory roles
- Elegant Execution: From creative spark to flawless implementation
We don’t just design ideas—we bring them to life with clarity, empathy, and traction.
Our role in your organization
Why We Are Different
Why We Are Different
Why We Are Different
As a solutions company, SinCera helps client teams unlock new revenue streams through amenities. Or when asked, we’ll bring in a provider to manage the process for you. Our approach is all about earned income solutions that are smart, relevant, and increase participation, backed by 25 years of experience guiding both Cultural Destinations and their providers.
Finding Agency
Why We Are Different
Why We Are Different
As an offer development company, we create the most relevant and impactful concept designs and programs. Whether it's for the contracted food service provider or directly for the client, we guide the entire process of café and retail development—from the initial creative spark to execution, ensuring predictable and successful outcomes.
Our Approach
Our Approach
Our Approach
We believe in working closely with our clients to truly understand their needs. We develop solutions that are tailored to the unique challenges each institution faces. Our approach is all about being transparent, results-focused, and helping our clients succeed.
Our Mission
Our Approach
Our Approach
Our mission is to help organizations thrive through impactful amenities services. At SinCera, we focus on creating value for both our clients and their visitors. We believe that true value comes from solving problems, whether that means strengthening the bond between operators and a client’s mission or finding new provider relationships through proposal development.
A history of Problem Solving
Scott Campanella, Principle
Scott Campanella is a seasoned operations, retention, and development executive highly successful at steering diverse organizations through startup, turn around, and growth. After receiving his Bachelor of Arts Degree in Communications from Temple University, Scott began his career in the hospitality industry ultimately working for the most prestigious food management companies, including: Compass Group, The Garces Group, Sodexo Leisure, Starr Catering, SMG Worldwide, Flik, Wolfgang Puck Catering and Restaurant Associates. He is a growth strategist, brand developer, and public speaker. He specializes in the activation of public space through Food and Beverage and Amenities concepts, along with earned income solutions for attractions, destinations and food service providers.
Partnership
Concept Development
Business Consulting and Operational Leadership
Business Consulting and Operational Leadership
Innovation is more than just a great idea; it’s about turning that spark of creativity into flawless execution. We take a holistic approach, evaluating and measuring the entire experience. It’s not just about how usable something is, but how design influences the overall experience. We ensure that each element is adopted, resonates with the intended audience, and fits perfectly within the broader vision.
Client Concepts include: Nourish Café and Nourish Events at Indianapolis Museum of Art, National Aquarium-Harbor Market Kitchen, St. Louis Science Center- Starlite Catering, The Autry- Crossroads West, Shomi Events by Sodexo, Greek Theater- Roosevelt's, Garces Group- Garces Trading Company and GTco. , Dallas Museum of Art - Restaurant 1717
Business Consulting and Operational Leadership
Business Consulting and Operational Leadership
Business Consulting and Operational Leadership
Our Business Consulting services help improve your organization's structure, leadership, management, and financial practices. With 25 years of experience in earned income solutions, we work closely with you to identify areas for improvement, develop a customized plan, and implement changes that optimize your income, visitor participation, and financial stability. .
Client Consultations include: Heathland Hospitality, Marquis & Co, Ideation Hospitality, Mazzone Hospitality
Operations Leadership with: Restaurant Associates, Wolfgang Puck Catering, SSA Group, Starr Catering, Sodexo Leisure, SMG Worldwide (now ASM Global), Flik, Garces Group, SPB Hospitality/Fortress Investment Group
Cultural Institutions
Business Consulting and Operational Leadership
Zoos, Aquariums, and Botanical Gardens
For our cultural clients, we offer earned income solutions that are precise, relevant, and easy for visitors to access. With a deep understanding of your unique mission, we bring value to the guest experience beyond just the café. This includes catering, public events programming, facility sales & yield management, event marketing, retail, and ticketing. We’re your single solution advisor for every aspect of the amenities space.
Clients Consultations include: Atlanta History Center, Indianapolis Children’s Museum, Space Center Houston, The National Freedom Center, Cincinnati Museum Center, The Autry Museum of the American West, History Colorado
Operational Clients include: Mystic Seaport, Plimoth Plantation, Old Sturbridge Village, Dallas Museum of Art, Indianapolis Museum of Art, Delaware Museum of Art, Kimmel Center, War Memorial Opera House, ATT Performing Arts Center, Nasher Scupture Gardens, Seattle Center/McCaw Hall, LA Music Center
Zoos, Aquariums, and Botanical Gardens
Zoos, Aquariums, and Botanical Gardens
Zoos, Aquariums, and Botanical Gardens
Whether it’s raising money for your mission or simply gathering in a café, we’ve learned that visitors engage more meaningfully when they’re emotionally connected to the experience. This deeper connection leads to longer stay times, stronger visitor loyalty, growing memberships, and more engaged customers—resulting in higher catering check averages and impressive per caps.
Operational Clients include: National Zoo, National Aquarium, Seattle Aquarium, Longwood Gardens, NY Botanical Gardens, Phipps Botanical Gardens, Virginia Aquarium
Client Consulting includes: Zoo Atlanta, Long Beach Aquarium, Phipps Botanical Garden, Chicago Botanical Gardens, Georgia Aquarium, Huntington Gardens
Leisure Venues and Event Destinations
Zoos, Aquariums, and Botanical Gardens
Leisure Venues and Event Destinations
Great design is also about creating unforgettable experiences. Value isn’t always measured on an annual basis—sometimes you need support for a once-in-a-generation event. SinCera is here to coach your team through those big moments or provide expert surge support for an outsourced or collaborative solution.
Event Clients include: Academy Awards, Emmy Awards, Grammy,Awards, BET Awards, Latin Grammy Awards, AFI Presents, G20 Summit, US Open Golf and US PGA Championship, US Open Tennis Championship, AZA Opening & Closing Parties , Rock in Rio Vegas, F1 Circuit of the Americas, "Fulton County Road House Blues" winner of a 2012 Catie Award in Las Vegas
Operational Clients include: Union Station and Reunion Tower Dallas, McCormick Place Chicago, Chase Center on the Riverfront, Hollywood and Highland Complex
Higher Education and Corporate Dining
Zoos, Aquariums, and Botanical Gardens
Leisure Venues and Event Destinations
What the rest of the world can learn from destination amenity services: Whether you're attracting top-quality employees or securing premium tenants, SinCera can elevate the business and higher education dining experience. We create programs that foster comfort, encourage participation, and build loyalty among your most important members.
Operational Clients include: Hunt Corporate Headquarters, Exxon Mobil Corporate Headquarters, Brandywine Realty Trust Corporate Headquarters, The Cira Center, Comcast Corporate Headquarters, Ocean Casino
Consultation Clients include: The Hunt Family Trust, Franklin College, Chumash Casino, Gannett
The French Embassy, National Geographic, Riverfront Development Corporation
What Sincera means to our clients
Who We Serve
What We Deliver
What We Deliver
We understand the unique pressures and expectations of:
Cultural Leadership
Vision-driven but skeptical, leaders need advisors who listen deeply, protect the mission, and elevate the brand without overstepping. We serve as your strategic partner—sounding board, translator, and advocate.
Board Stakeholders
Sincera bridges nonprofit values with fiscal responsibility, crafting revenue strategies that inspire confidence and reflect the prestige of your institution. Operators & Providers
Whether entering the space or seeking stronger alignment, operators trust Sincera to facilitate fair, transparent RFPs and to create offerings that deliver both experience and ROI.
What We Deliver
What We Deliver
What We Deliver
A Single Solution Partner
We advise holistically across food service, retail, programming, ticketing, and event marketing—ensuring a unified guest experience and a mission-aligned business model.
Immersive Amenities
We treat amenities not as add-ons, but as immersive, mission-driven touch points that deepen connection and drive repeat visitation.
Vision + Validation
We help clients see what’s possible—then prove it. Our success is measured in increased length of stay, higher per caps, and elevated guest satisfaction.
Elegant Process
Smart, flexible, and never formulaic. Our process honors your brand, team, and cultural DNA—while making it easy to act.
The Services WE offer
Guest Experience Consulting
At SinCera Group, we specialize in creating unique strategies tailored for cultural destinations. Our goal is to enhance visitor engagement through innovative solutions that resonate with diverse audiences. By analyzing visitor behavior and preferences, we provide actionable insights that help you create memorable experiences that keep guests coming back.
Food and Retail Service Planning
You can sell "stuff", or you can offer an "exchange of experiences". We believe in creating a legacy experience that keep guests coming back for generations to come.
We team up with architects and planners to help define dining and event space needs during the master planning process. Once the big picture is set, we turn that into square footage, suggest the best spots, and flag key features. It’s often a phased approach, and we stick with you through both short- and long-term planning.
We bring experience in creating flexible store environments, blending retail with food, designing sustainably, and developing custom products that fit your vision.
Request for Amenity Services Proposals
If it’s time to rethink your food service program, an RFP (Request for Proposal) could be the way forward. Whether your contract is up for renewal, sales are flagging, or long wait times or ongoing losses or dissatisfied guests, SinCera is here to help you navigate the process.
Our Approach: Simple, Clear, and Supportive. We start by understanding your current operation—what’s working and what’s not. Then, we create a custom RFP tailored to your needs and send it to a select group of trusted vendors. We’re with you every step of the way, helping you evaluate proposals and choose the best option for your organization.
Executive Search and Culinary Partnerships
SinCera has been part of the cultural and attractions community for a long time, especially when it comes to leadership development.
We draw on that experience—and our wide-reaching network—to help you find leaders who bring fresh energy and move your organization or concept forward. The “right fit” might be a bold, magnetic culinary personality who draws new audiences, or a business-minded thinker ready to roll up their sleeves—maybe even a deeply vested board member.
Either way, we’re not just looking for someone who checks boxes on paper. We help you find thought leaders who will thrive in your unique environment.
Operations Consulting
We’ve helped clients ensure their food service and retail partners consistently deliver quality, maintain financial accuracy, and stay on top of things. Our Operations Consulting works with your provider or in-house team to streamline processes, identify areas for improvement, and make your business run more smoothly. Maybe the contract got off on rough start, or there is a reoccurring issue that needs addressing, we’re here to support you along the way. With just a little guidance, your operators could reach new levels of success that were previously unrecognized. After all, better doesn’t always mean replacement—it’s about improving what you’ve got.
Our Partners
Contact Us
We are listening!
So, if you’re interested in an earned income advisor who will not only deliver a great experience for your daily visitors, but will also help you grow through strategic and innovative planning, please, ask SinCera.
LET'S BUILD SOMETHING THAT LASTS - -WITHOUT WAX
